Map and Measure your way to Performance | Craft 2025

Before you invest in AI, do you know where it will actually make a difference? Flow Engineering is a fast, fun, collaborative program for teams who want to get more done, faster, and with less effort. It could save you from wasting months and millions on AI investments that don't help, or help you gain buy-in for the investments that will help. It's a series of mapping workshops to visualize and assess value creation and flow, and reveal opportunities for performance improvement. By creating its 5 Key Maps, you can build and share your vision, save hours of toil every week, and confidently invest in what's next. Takeaways: How to begin with the end in mind How to diagnose and improve workflow, starting in 90 minutes How collaborative mapping boosts alignment, clarity, and confidence How to build actionable, data-driven maps that make the path clear This talk was recorded at Craft Conference 2025. The event was organized by CraftHub. You can watch the rest of the conference talks on our channel. If you are interested in more speakers from this conference, check out the CraftCon website: https://craft-conf.com/