Abu Addae (LifeCheq): Transforming Financial Advice In Emerging Markets.

In this episode, we're thrilled to sit down with Abu Addae, Co-Founder and CEO of LifeCheq - the South African fintech democratising access to financial advice and using AI to enable financial advisers to improve client experience and drive efficiency. Founded in 2015, LifeCheq is disrupting the multi-trillion rand financial services sector through it’s tech-first proposition that enhances the effectiveness and accessibility of financial advice in the South African market. The business has since has grown to a team of 75, serving over 200K users, and has raised more than R100m in venture capital, from the likes of Naspers, Futuregrowth and ARC Investments. With this significant market challenge comes a massive opportunity and the team remains laser-focussed on building a technology business that enables financial advice for 2BN underserved clients in emerging markets. We talk about: • Abu's upbringing and early career. • Early success and navigating risk. • Moving from corporate executive to founder. • Raising capital and the right team. • Competing in an established space. • What's next for Abu and LifeCheq. - Connect with Abu:   / abuaddae   Connect with Mathew:   / mathewmarsden   This episode was brought to you in partnership with Momentum Group - one of South African’s leading financial services groups - on a mission to build and protect their clients' financial dreams, whilst providing a sense of certainty in an increasingly uncertain world. They also place innovation and digital transformation at the core of their strategy and are excited about playing a proactive role in advancing and supporting the country's startup ecosystem. Visit momentumgroupltd.co.za to learn more 🚀