União Europeia barra carne brasileira? Entenda a nova regra que ameaça nosso agronegócio

To schedule a consultation, visit our website: https://rochamazzo.com.br/ - About the video: The European Union has removed Brazil from the list of countries authorized to export animal products to the bloc. The decision, scheduled to take effect in September 2026, could affect a market of approximately US$1.1 billion per year, with beef accounting for the largest share of this value. But the central point is not just the volume exported. In this episode of Campo Internacional, Pedro Rocha explains why the European veto on Brazilian beef should not be seen merely as a trade barrier. The issue is deeper: it concerns a sanitary rule related to the use of antimicrobials, traceability, documentation, and regulatory compliance. The European Union has not only made it more expensive for Brazilian beef to enter the market. It has also begun to demand guarantees that animal products meet the bloc's rules. And this changes the game for meatpacking plants, rural producers, and supply chains that depend on premium markets. In this video, you will understand: ✅ What motivated the European Union's veto on Brazilian meat; ✅ Why this barrier is not tariff-related, but sanitary and regulatory; ✅ How the requirement regarding antimicrobials impacts animal production; ✅ Why Europe buys a small volume but pays a significant premium; ✅ How Argentina, Paraguay, and Uruguay can gain market share in Europe; ✅ Why traceability, documentation, and compliance have become management tools in agriculture; ✅ What rural producers need to consider in contracts, animal nutrition, and relationships with meat processing plants. Video Chapters: 00:00 - The new ban on Brazilian meat for the European Union 00:52 - The 1 billion dollar veto: Which products were affected? 01:56 - Introduction (Pedro Rocha) and the role of Rocha Mazzo 02:58 - Nature of the veto: Sanitary rule vs. Tariff 03:55 - The central reason: The use of antimicrobials in Brazil 04:42 - The deadline for proof and the refusal of the European Union 06:30 - Why is the European market vital if it only buys 5%? 07:46 - Premium Meat: The loss of the most profitable slice of the margin 09:18 - Geopolitics: Coincidence with the Mercosur-EU agreement? 11:28 - Price Comparison: The European Quality Premium 13:21 - Cascade Effect: How the veto impacts the domestic market and China 14:42 - The loss for those who invested in traceability 16:35 - Regional Competition: Argentina and Uruguay occupy the space 17:21 - Legal Defense and Management: How the producer should protect themselves 18:15 - The importance of reviewing animal nutrition and contracts 19:15 - Document organization as the new farm insurance 20:20 - Projections: What to expect until September and the chance of reversal 22:40 - Conclusion: The rural producer as an organized entrepreneur Check out our social networks and more Contact information: Instagram:   / rochamazzoadvogados   Facebook: https://www.facebook.com/profile.php?... Our official WhatsApp number: (11) 91154-9216 Email: [email protected]