Technical Branding and Video Signals for AI Search | Myriam Jessier

Can AI really understand your brand, or is it just guessing? In this episode of The Search Session, Gianluca Fiorelli sits down with Myriam Jessier to explore how AI search engines and LLMs interpret, trust, and recommend brands. From technical branding and brand-owned content to multimodal search, visual signals, and why video is becoming one of AI’s richest sources of truth, Myriam explains what brands need to do to improve visibility and reduce AI hallucinations. If you want to understand how AI decides what to cite, recommend, and remember, this conversation is a must-watch. This is the 71st episode of:    • The Search Session - Unlocking the Future ...   Here's what you'll learn in this episode: 00:00 Intro 00:06 Meet Our Guest: Myriam Jessier 01:40 How Search Keeps Repeating Itself 10:20 From Technical SEO to "Technical Branding" 15:24 How Visuals Shape AI Understanding 22:21 Video as the Canonical Source of Truth 25:56 Video Optimization Beyond Schema 33:29 Fandom, Lore, and the Problem of Consensus 36:45 How Familiarity and Brand Depth Drive AI Recommendations 49:25 Understanding "Brand Depth" 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/bl... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Where to find Myriam Jessier LinkedIn:   / myriamjessier   X: https://x.com/myriamjessier Website: https://www.neurospicy.agency/ Website: https://myriamjessier.com/ Where to find Gianluca Fiorelli Linkedin:   / gianlucafiorelli   X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.b... Website: https://iloveseo.net/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🎙 Listen to The Search Session on your favorite platform: YouTube:    • The Search Session - Unlocking the Future ...   Spotify: https://open.spotify.com/show/1FzI5qw... Apple Podcasts: https://podcasts.apple.com/us/podcast... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking