How luxury e-commerce finds its way to success | The deal behind Richemont and Yoox Net-a-porter

Though most of us get used to shopping luxury goods in stores, luxury e-commerce platforms are thriving especially during the pandemic period. The market becomes more and more competitive with big players, trying out new approaches to win the market share. In August 2022, Richemont initiated the deal to trade Yoox Net-a-porter Group to its rival Farfetch due to its mismanagement causing enormous losses. This signalised that luxury e-commerce players need to find their USP as well as business model to sustain the business. #LuxuryEcommerce #Farfetch #YNAP 00:00 Intro of the episode 00:35 Case Introduction: Richemont selling YNAP to Farfetch 03:11 Reasons why YNAP is draging down Richemont's Revenue 06:08 Pros and cons of luxury e-commerce 06:49 mytheresa's strategy: special editorials and collections 08:29 Farfetch's business model: e-concession 10:02 Summary luxury e-commerce strategy 11:15 Outro: 2-year anniversary Fashion Brief