The $400 Billion Career Hiding in Plain Sight with Ashley Crane | EB 073

Trade shows are one of the biggest, most meaningful branches of marketing, and one of the best-kept secrets in the field. Business events add $408 billion to the US economy every year and spark $168 billion in B2B purchases, and the people who build them get to say they help the world trade. Chris Griffin sits down with Ashley Crane, Business Development Manager at Acer Exhibits, who left a fashion career in New York to join the family exhibit house. As part of an industry-wide effort to introduce the next generation to careers most people never knew existed, they talk about why the work is so meaningful, what keeps Ashley in it (the people), the traits it takes to thrive when a show has to open no matter what, how to choose the right employer, and the relationship-driven culture where even competitors help each other on the show floor. Key Topics & Timestamps 00:00 - Meet Ashley Crane 04:37 - How She Joined Acer 09:24 - Marketing Meets Trade Shows 12:05 - Why Events Matter 25:40 - Trade Show Seasonality 27:26 - Skills to Thrive Onsite 30:45 - Choosing the Right Employer 35:03 - Industry Culture and Big Moments Memorable Quotes "There's a whole other branch of marketing that exists that they're not teaching us." — Ashley "This is one of the few industries, we don't get rain delays." — Chris "You absolutely can make a six-figure income and support your family." — Chris 🔗 Resources: Need Help With An Event? Get in touch with CrewXP: https://www.crewxp.com/contact Watch On YouTube:    / @experiencebuilders   Follow Us On Social: LinkedIn:   / ts-crew   Facebook:   / your.trade.show.partner   Have Questions? Email us: [email protected] 👤 More from Ashley Crane: Acer Exhibits & Events: https://www.acerexhibits.com/ LinkedIn:   / ashmcrane   👤 More from Chris: CrewXP: https://www.crewxp.com/ Email: [email protected] LinkedIn:   / chrisgriffin407   👤 More from Khalil: benali.com: http://benali.com Email: [email protected] LinkedIn:   / khalilbenali   Instagram:   / hirebenali   #ExperienceBuilders #ExperientialMarketing #TradeShowLife #TradeShows #CareerChange #EventProfs #ExhibitDesign