Andy Giacometti: "A marca de uma empresa no mercado imobiliário é um patrimônio e merece cuidado."

Yes, companies must be careful with their brand. A tradition or innovation finds its greatest expression in the brand. In the real estate market, some companies emerge, others have been around for many years, but they don't realize the identity they generate and how much they attract, or don't attract, clients through their positioning. This was one of the topics discussed with Andy Giacometti, who works as a Consultant and Brand Manager. He is responsible for launching, establishing, and consolidating brands and ventures in the real estate market and gave a lesson on how a company should take care of its positioning, one of its greatest assets, its identity in the market. The burning question: "How does your company want to be remembered?"