WHY TALENT ALONE WONT GETTING YOU THAT CONTRACT_KUTA COLLECTION_KENYA PREMIER LEAGUE PLAYER PROFILE

The biggest lie you are told as young players is that if we work hard on the pitch, everything else will take care of itself. It won’t. In the modern game, you are more than a player—you are a brand. And if you don't know how to package and value yourself off the pitch, the football system will use you up and discard you the second a contract expires. What happens when the phone stops ringing? When you suddenly become "unattached," invisible, and left to train alone? That is the terrifying reality hundreds of Kenyan players face every single season. In this video the brains behind KUTA COLLECTION talks building leverage as a player.