The Secret Garden Investment: Why Professional Landscaping Adds More Than Beauty with Janet Clarke

In this episode of the Trends Property Insight Series, we sit down with Janet Clarke, Chairperson of Registered Master Landscapers and Director of Auckland landscaping company Second Nature, to explore why great landscaping is about much more than planting, paving or presentation. Janet’s own journey into the industry began as a client. After having her garden designed and built, she later used Second Nature as the case study for a postgraduate marketing paper, before becoming more involved in the business through strategic planning, systems and administration. That pathway, combined with her earlier experience in construction project management, gives Janet a unique view of landscaping from both the client and business side. The conversation explores the role of Registered Master Landscapers, why accreditation matters, and how homeowners can make more informed decisions when choosing who to trust with their outdoor spaces. Janet explains why professional landscaping includes not only design and planting, but also construction knowledge, contracts, health and safety, insurance, communication, maintenance, and long-term care. We also look at the value of good landscape design for homeowners preparing to sell, renovating to stay, or simply wanting to make better use of their outdoor environment. From first impressions at the front door to the importance of maintenance, staging, seasonal timing, sustainability and green spaces, Janet shares practical advice on how thoughtful landscaping can support lifestyle, wellbeing and property value. Whether you are planning a full garden transformation, preparing your home for market, or looking for a trusted professional to help bring structure and confidence to your project, this episode offers a clear guide to why the right landscaping advice can be one of the most valuable investments you make in your property.