Build Better Bouquets™ | Amy Balsters | Sponsored by Great Lakes Floral Association

In this session, Amy shares practical bouquet-building techniques designed to help florists work with more intention, efficiency, and confidence. From structure and hand placement to movement, shape, and product control, this session is all about helping designers create bouquets that feel polished, balanced, and professional. Topics include: • Bouquet structure and mechanics • Building shape with intention • Creating movement and dimension • Working efficiently with product • Improving consistency across designs • Strengthening everyday and event bouquet skills Whether you design for retail, weddings, events, or everyday orders, this session offers practical takeaways you can bring back to your design bench. 🎤 Presented by Amy Balsters Learn more about GLFA & GLFEE: https://greatlakesfloralassociation.org https://glfee.com Join us for the next Great Lakes Floral & Event Expo: Rooted & Thriving 📅 March 5–7, 2027 📍 Grand Rapids, MI Subscribe for more floral education, design sessions, and industry insights from GLFA / GLFEE. #GLFA #GLFEE #floraldesign #bouquetdesign #floraleducation #floristry #flowerindustry