RevOps needs a C-suite seat. Here's why | Nicholas Gollop

Nicholas Gollop has led Revenue Operations inside some of the fastest-moving SaaS businesses in Europe. In this episode of The Outside Seat, he makes the case that RevOps is the most important function in a commercial organisation and the one that most businesses build last, staff wrong, and understand least. What's covered in this episode: Why the goal of great RevOps is not to be noticed, and why Nicholas calls that a bit sad Why RevOps is not a reporting line, a system admin function, or a dumping ground, and what it actually is Why AI will not make bad data good data, and what responsible AI adoption in a GTM context actually requires The difference between AI as a wrapper and AI as a build tool, and why it matters Why Revenue Operations might need its own seat at the C-suite table, and why COO and CFO are both the wrong answer How to build a RevOps function in the right order in a 30 million ARR SaaS business Nicholas's book, Design to Scale, and the GTM Architecture resource he recommends to anyone getting into the function *About Nicholas Gollop* Nicholas Gollop is a Business and Revenue Operations leader focused on responsible AI-first operating infrastructure for SaaS businesses. He is the author of Design to Scale, available at revopsondemand.com. He brings a cross-functional view of how modern commercial organisations are built and run, spanning financial governance, GTM execution, systems architecture, and advisory work. *Links* Listen on Spotify: [link] Nicholas Gollop on LinkedIn:   / nicholasgollop   Design to Scale (Nicholas's book): revopsondemand.com InsideNow: insidenow.co.uk The Outside Seat: theoutsideseat.com #TheOutsideSeat #RevenueOperations #GTM #RevOps #B2BSaaS