"중계권은 왜 산 거냐" 성토...JTBC 사태 의미는 / YTN

Stock Surges Over 10% on World Cup… Criticism Emerges as Situation Reverses JoongAng Group Accelerates Business Expansion… Profits Lag Contrary to Expectations Slump Due to Sharp Decline in TV Advertising Market Size and Theater Stagnation Large-scale Investments Including Broadcasting Rights… Financial Pressure on the Entire Group [Anchor] JTBC, which has been continuing aggressive investments including World Cup broadcasting rights, is facing its biggest crisis since its founding. Reporter Kim Seung-hwan reports on the significance of this crisis facing a broadcaster once cited as a success story among comprehensive programming channels. [Reporter] Complaints regarding World Cup broadcasting rights are flooding the discussion board of 'Contentree JoongAng,' a listed subsidiary of the JoongAng Group whose stock trading has been suspended following the filing for rehabilitation. Criticism has followed as the situation reversed after the stock price surged over 10% on the 12th due to expectations for JTBC's World Cup coverage. The reasons cited by JTBC for default and the rehabilitation filing are the shift in the media environment towards digital and OTT services, as well as the slump in the TV advertising market. JoongAng Group accelerated the expansion of its content business, believing that growth was limited by its existing operations alone, but the results fell short of expectations. The size of the TV advertising market continued to shrink, and the theater business also failed to recover to pre-COVID-19 levels. Although the group embarked on large-scale investments, such as securing broadcasting rights for the Olympics and World Cup, these did not translate into the expected profits. Ultimately, the increased investment burden and borrowings led to financial pressure on the group as a whole. [Hong Jeong-do / Vice Chairman of JoongAng Group: The company has done its best to ensure management stability, but due to various reasons, including worsening external economic conditions and a liquidity crunch caused by a credit rating downgrade…] The Korea Communications Commission views JTBC's current situation as a short-term financial struggle rather than a crisis in the broadcasting business itself. [Kim Jong-cheol / Chairman of the Korea Communications Commission: It is a liquidity crisis regarding the financial situation, and this itself will not have a direct, immediate impact on the broadcasting business…] The industry analyzes that JoongAng Group's bold move to leap forward as a comprehensive content enterprise has ultimately resulted in an unbearable financial burden. This is Kim Seung-hwan from YTN. YTN Kim Seung-hwan ([email protected]) ※ 'Your tip becomes news' [KakaoTalk] Search for YTN and add the channel [Phone] 02-398-8585 [Email] [email protected] ▶ Original Article : https://www.ytn.co.kr/_ln/0106_202606... ▶ Send a Tip : https://mj.ytn.co.kr/mj/mj_write.php ▣ Subscribe to YTN YouTube Channel : http://goo.gl/Ytb5SZ ⓒ YTN Unauthorized reproduction, redistribution, and use of AI data are prohibited.