Market Analysis Made Easy with ArcGIS Business Analyst

In this webinar, the Blue Raster team walks through ArcGIS Business Analyst and shows how organizations are using Esri's market intelligence tools to simplify market analysis, identify growth opportunities, and better understand customers and trade areas. This session covers practical workflows including trade area analysis, site selection, suitability analysis, map creation, and infographic and report generation. The Blue Raster team also highlights tips, best practices, and ways organizations can better leverage the Business Analyst tools and data already included within their existing Esri environment. ___________________________________________________ What you will learn: How organizations are using Business Analyst to answer location-based business questions How to create and compare trade areas using drive times, walk times, and rings How to run suitability analysis to rank candidate sites based on variables that matter to your organization How to generate infographics and reports for stakeholder communication How Business Analyst results move into ArcGIS Dashboards, Experience Builder, and third-party integrations ___________________________________________________ Chapters: (0:00) Introduction & Welcome (0:21) Today's Agenda Overview (1:14) What Is ArcGIS Business Analyst? (2:41) Key Business Questions BA Helps Answer (3:32) Audience Poll: Location-Based Decision Making (5:19) Business Analyst Across Industries (6:29) Real-World Client Examples (7:47) Demo Overview & What We're Building (9:17) Demo 1: Getting Started in the BA Web App (10:55) Creating Sites & Setting Up Layers (11:41) Choosing Trade Area Types: Rings vs. Walk/Drive Times (12:37) Generating Infographics & Side-by-Side Comparisons (15:16) Color-Coded Maps & Demographic Variable Exploration (17:52) Points of Interest Search & Competitor Mapping (19:20) Demo 2: Suitability Analysis Setup (20:41) Defining Analysis Criteria & Weighting Variables (23:25) Adding Competitive Pressure to the Model (24:43) Sharing Results in ArcGIS Experience Builder (26:35) AI Assistant in Business Analyst (27:51) Best Practices for Suitability Modeling (30:09) Blue Raster's Support Model & Next Steps (32:35) Audience Poll: Your Role & Challenges (36:06) Q&A: Experience Builder Licensing for BA Widgets (37:27) Q&A: Custom Infographics & Advanced Licensing (38:33) Q&A: Suitability Analysis on Point Layers (39:42) Q&A: Integrating Placer.ai with ArcGIS (41:25) Q&A: Interactive Dashboards with Map & Table Views (42:18) Closing Remarks Are you getting the most out of your ArcGIS Business Analyst license? Drop your biggest challenge in the comments and our team will respond. ____________________________________________________ Free GIS Resources & Next Steps: Explore our project stories: https://blueraster.com/stories Talk to our team: https://blueraster.com/about/contact-us Learn more: https://blueraster.com _____________________________________________________ Follow Blue Raster: YouTube:    / @blueraster   LinkedIn:   / blue-raster   Instagram:   / blueraster   Facebook:   / blueraster   X: https://x.com/blueraster