자본주의가 낳은 최대의 쾌락을 제대로 맛본 여자｜그녀는 왜 명품 소비를 끊지 못할까?｜#골라듄다큐

※ This video is an excerpt from "Documentary Prime - Human Exploration: Desire: Homo Consumericus, Part 1: The Reason I Live," which aired on April 29, 2013. Consumption, the greatest pleasure born of capitalism, begins the moment we can sit upright. We consume endlessly, and we consume again. However, when we ask ourselves, "Why do we consume?", we often find it difficult to answer. Why do we consume? Part 1 tells the story of those who consume. Izumi Uehara (pseudonym), who believes that owning quality items enhances her personal value. On the other hand, there's Cha Dong-shin, a housewife who prefers to buy things even for 10 won less to support her family's finances. There's even Hong Seung-hwan (pseudonym), who bought an imported car without considering his income and is now struggling to pay off his debt. We consume for various reasons. And consumption patterns are already polarized: high-priced goods and low-priced goods. The reason we want to own luxury items is because we believe they reflect our standard of living. So, does owning luxury items really elevate our perceived "value"? The production team conducted a survey. They had the same women wear ordinary clothes, then a 13 million won (approximately $10,000 USD) designer item, and asked them to rate their income and morality. While the women rated their income as high, the results were reversed when it came to their morality. Why this result? The "relative deprivation" revealed in the behavior of six-year-olds over toys reveals a simple and clear truth. Unnecessary consumption is rooted in excessively low prices. Low prices make the joy of shopping accessible to everyone. However, the lower the price, the easier it is to buy and throw away. American photographer Chris Jordan exposes the reality of mass consumption. And the image of Guiyu Village in Guangdong Province, China, covered in electronic waste vividly reveals the truth about consumption that we have often overlooked. Through psychological insights and experimental approaches, we explore what drives consumption within us, why we constantly fall apart, and explore ways to consume sustainably and happily while protecting ourselves. ✔ Program Title: DocuPrime - Human Exploration: Desire, Homo Consumericus, Part 1: The Reason I Live ✔ Broadcast Date: April 29, 2013 #Consumption #Luxury #ImportedCar