How Brands Manipulate You To Be Loyal

A deep dive into why you take it personally when someone buys different things than you. I'm so excited to see who buys adspace for this one. 😅 💗 Support this channel and join an amazing community:   / bennjordan   ⚡Those lovely custom acoustic panels in the background: https://psyacoustics.com #psychology #apple #advertising 0:00 - Welcome 0:59 - Social Identity Theory 5:05 - Loss Aversion 9:24 - Vintage Apple 12:30 - Modern Apple 15:30 - iDentity 18:03 - Letz b frens