A BUSER VIROU O QUE ELA TANTO CRITICAVA

Buser emerged promising to destroy the "monopoly" of road transport and revolutionize Brazil with cheap tickets and a collaborative chartering model. However, in 2026, the startup shocked the market by throwing in the towel and doing exactly what it most criticized: it bought traditional, paper-based bus companies, such as Expresso JK and Transportes Santa Maria, and surrendered completely to the old rules of the ANTT (National Agency for Land Transport). In this video, we will expose the real behind-the-scenes story and the irony of this bizarre transition. You will understand how the fatal blow from the STJ (Superior Court of Justice) that prohibited the "open circuit," the desperate pressure from investors for profit, and the force of the "Brazil Cost" forced the biggest rebel on the roads to wear a suit and tie, acquire luxury fleets, and open ticket counters in the bus stations it had always abhorred. Did the digital revolution fail, or was it all a brilliant survival plan to dominate the market from within? Press play and discover how the system swallowed innovation! Don't forget to like, subscribe to the channel, and send this video to that friend who always travels by bus. #buser #expressojk #santamaria #transportessantamaria #bus #buslife