BSDH Interactive Advertising

RFID technology was used by OgilvyOne UK and Framestore for an exciting advertisement project that would create an interactive experience with the general public and increase awareness for Battersea Dogs Home. The solution used extensive knowledge of RFID technology to make a clever little dog called Barley seem to follow people around on a billboard and advertisement displays, looking them in the eye and wagging his tail in response to the movements of passers-by.