Toowoomba to Dallas: Scaling a High-Consideration Brand in a Global World | Retail Fest 2026

Some of the hardest products to sell online are also the most rewarding to scale. Wallpaper is a high-consideration purchase. Customers take their time, research extensively, and need confidence before they buy. So how do you build an ecommerce brand that earns trust, scales internationally, and stays ahead in a rapidly changing digital landscape? In this session, Caleb Gittins shares how Milton & King grew from Toowoomba into a global ecommerce brand, serving customers across the USA and Europe. From structured data and custom development to sustainability and transparency, this session explores the practical decisions that have fuelled long-term growth. In this session you'll learn: ✔ How to market and sell high-consideration products with longer buying journeys ✔ Why clean, structured data is critical for AI, search, and international growth ✔ How transparency and sustainability can be embedded into your operations ✔ The impact of moving from agency-built to in-house development ✔ Why custom digital experiences create a competitive advantage beyond off-the-shelf solutions ✔ Practical lessons for scaling an ecommerce business internationally while remaining digital-first You'll leave with actionable insights into building trust, creating better customer experiences, and scaling an ecommerce business in an increasingly AI-driven world. Subscribe for more insights on ecommerce, digital strategy, AI, customer experience, international expansion, and retail growth from industry experts. #ecommerce #internationalgrowth #artificialintelligence #customerexperience #digitalstrategy #structureddata #retailgrowth #webdevelopment #sustainability #search #businessgrowth #miltonandking #retailfest #globalcommerce #ecommercegrowth