Earning The Right To Lead | Bert Sorin

What does it take to build a legacy that lasts beyond your lifetime? In this powerful episode of RelationEQ, Brian Sims sits down with Bert Sorin, CEO of Sorinex Exercise Equipment, to discuss the challenges of leading a second-generation family business, earning the trust of a legendary father, and navigating one of life's most difficult leadership transitions. Bert shares the untold story behind Sorinex's rise from a small carport workshop to a world-renowned company trusted by elite athletic programs, professional sports organizations, and military units. Along the way, he opens up about the tension between father and son, the lessons learned through years of hard work, the importance of culture over strategy, and why true leadership is earned—not inherited. Whether you're leading a business, raising a family, mentoring the next generation, or simply striving to leave a meaningful legacy, this conversation offers timeless wisdom on humility, resilience, purpose, and the relationships that matter most.