Pricing Analytics: Are You Leaving Money On The Table?

In this video, we review analytical methods used to measure price elasticity and explain how price elasticity can used to support business pricing strategy, whether for an existing product line or for a new product. We will discuss several of the most important strategic-pricing objectives that firms often set as they pursue a business strategy. In particular, we will outline several analytic methods used to measure price response, providing pros and cons, advantages and disadvantages, providing examples along the way. Learn More about our analytical consulting services: https://www.decisionanalyst.com/analy...