How to Build Authority Through Media Without Spending a Dime on PR

Have you ever watched someone get featured in the media and thought to yourself, “I could do that. Why aren’t they featuring me?” If you have ever wanted greater reach and impact…to get press mentions, be featured on local news or be the go-to expert in your industry but had no idea where to start, this episode is going to change everything for you. This week on The Keri Murphy Show I’m bringing back our resident on-camera and media coach-Kelley Day, a 23 year newsroom veteran who knows exactly what producers and reporters are looking for and how to get yourself in front of them without spending thousands of dollars on a publicist. And she did not hold back! Here is what I know after 14 years of building my own media platform: 90% of the opportunities I have had came because I went after them. Nobody is coming to find you. You have to go find them and the good news is, they’re looking for people like you to feature. This episode is going to show you exactly how to do that. If this conversation resonated with you, imagine spending three days with women who are standing at the edge of their next chapter…expanding their vision, elevating their leadership, and stepping more fully into the woman they're meant to become. That is the Brilliant Event. At Brilliant, you'll hear from Kelley, along with SUCCESS Magazine Editor-in-Chief Kerrie Lee Brown, who will share how to strengthen your authority, expand your influence, and ensure your expertise creates the impact it's meant to have. You don’t want to miss this incredible event! The seats always go quickly ,reserve yours today. The Brilliant Event | September 28–30 🔗 www.brilliantevent.com TIMESTAMP: 00:00: The on camera confession about taking too many takes 02:21: What a publicist can and cannot do for your business 05:10: The news hook strategy and why most people miss the mark 06:29: The five buckets for creating did you know pitches 11:43: The tie-in strategy and how to leverage trending news stories 13:31: How to become the go to expert in your industry 15:51: Why the person who pitches gets the media not the most qualified person 21:17: How often to pitch and how to follow up without being annoying 28:42: On camera confessions: why your second take is almost always your best ABOUT KELLEY DAY: Kelley Day is a 23-newsroom veteran turned on camera and media coach and the resident media expert inside the Brilliant Women Network. With decades of experience sitting on the other side of the camera as a producer, reporter and assignment editor, Kelley knows exactly what it takes to get noticed, get booked and become the go to expert in any industry. She works with female entrepreneurs and business owners to help them capture free media attention, build authority through visibility and show up on camera with confidence and clarity. ABOUT THE KERI MURPHY SHOW: The Keri Murphy Show is where women's purpose meets presence. Hosted by Keri Murphy, founder of Inspired Living and the Brilliant Women Network, this show brings bold conversations, business strategy, reinvention stories, and high level visibility insights to women building wealth, influence, and legacy. This is not surface level inspiration. It's real talk about: • Scaling online businesses • Reinventing after success • Leadership that builds authority • Visibility that drives revenue • Faith, family, and fulfillment If you're ready to build a brilliant life and business, you're in the right place. New episodes every week. Connect with Keri Instagram: / brilliantwomennetwork Facebook: / brilliantwomennetwork TikTok: / brilliantwomennetwork Don't Forget to Share and Subscribe!