Ecommerce 2026: trend, dati e strategie per vendere online

Ecommerce 2026: What's really changing in online sales, and what data should you look at before making strategic decisions? In 2025, Italian ecommerce reached €90.6 billion, up 6% from the previous year. But the most important data isn't just how much the market is growing: it's understanding where demand is shifting. In this video, we analyze the 2026 ecommerce report, starting with data from Casaleggio Associati and integrating it with market intelligence analysis on online searches, website traffic, brand strength, acquisition channels, and new purchasing behaviors. From used cars to refurbished iPhones, from second-hand goods to viral products like Labubu, to the growth of AI-based tools: the data shows that selling online is no longer enough to have an ecommerce site. It's important to understand what people are searching for, what words they use, which channels they use, why they choose one brand over another, and how ready your site is to be found, understood, and recommended, including by AI tools. Paid advertising and social media remain important, but a huge portion of traffic to major e-commerce sites still comes from direct brands and organic search. This means that trust, brand recognition, and SEO continue to be crucial assets. Watch the video created by the experts at Central Marketing Intelligence and discover which data to look at to understand e-commerce in 2026 more clearly and make more informed marketing decisions. 00:00 The latest data on Italian e-commerce 00:37 The 2026 e-commerce report and the Italian market 01:31 The 3 strategic questions for online sellers 02:34 What people are really looking for 04:04 Second-hand, refurbished, and new trends 06:27 Which channels do users use to reach e-commerce sites? 08:28 Paid advertising, SEO, and direct traffic 09:28 Why people choose a brand 11:14 AI, e-commerce, and the future of online sales 12:35 What to do to prepare your e-commerce site for 2026 🌐 Website: https://www.centralmarketingintellige... 📞 Book a call: https://call-telefonica-30minuti-jess... Central Marketing Intelligence is a market intelligence and market research agency that helps companies make strategic decisions thanks to to data analysis. #Ecommerce2026 #Ecommerce #MarketingIntelligence #MarketIntelligence #BigData #DigitalMarketing #EcommerceStrategy #AI #ArtificialIntelligence #OnlineSelling #OrganicResearch #ConsumerTrends #CentralMarketingIntelligence ✅ To never miss new videos every Thursday, subscribe and activate the bell: https://bit.ly/m/centralmarketinginte... ✅ Want to find out how we do market research at CMI? 👇🏻 https://ricerche.centralmarketinginte... 💻 Sign up for the 1st FREE Market Research Video Course https://bit.ly/videocorsoricercadimer... ✅ If you'd like to visit our Academy, click this link: https://www.academycmi.it ✅ To sign up for our CMI Sunday Report and To receive updates, news, and information about the world of business and marketing every Sunday, click this link: https://cmintelligence.activehosted.c... 📲 You can also find us here: https://bit.ly/m/centralmarketinginte...