Peter Works out "Commercially Sensitive" Figures in SECONDS | Dragons' Den

Former Merchant Navy Officer John Bull is pitching for £50,000 in return for a 20% equity stake... he hopes to gain knowledge from Peter Jones that will allow him to lower his production fees. After sharing a story of his struggle, Peter asks if he has come into The Den for an "investment or counselling?" Watch Dragons' Den Now: http://AAN.SonyPictures.com/DragonsDen Some of the links in above are affiliate links, we may earn a small commission if you click through and make a purchase. An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #InvestmentOrCounselling #PeterJones