Vender tu producto estrella te puede fundir | Prohibido Cerrar Ventas Ep.3

Are you putting 80% of your sales effort into clients who barely bring in 20% profit? If you continue blindly focusing on selling your "star product" without measuring the real margins, you're losing money. In the third episode of "Forbidden to Close Sales," Julián "Gaita" González explains how to grow your business amidst economic uncertainty. Together with economist Elena Alonso (@elena.financiera), we delve into the new strategic partnership every company needs: Sales and Finance. 🔍 The Star Product Trap: Why the product you use as "bait" is usually the easiest to sell, but the one that leaves you with the least net profit. ⚖️ The Psychology of Money: Understand why money is purely emotional and how a "scarcity" mindset shrinks your business's potential like "a sweater in the washing machine." ⚠️ "Double-Glass" Leadership: Why your sales team doesn't listen to your speeches, but instead mimics exactly what you do with the numbers. The art of management has changed. Those who plan for different scenarios and are willing to face the discomfort of having their numbers audited, win. Your opinion helps us grow! Listen to the full episode and tell us: Have you ever experienced the "safe syndrome" and hidden your company's numbers for fear of your own team? We're reading your comments! ⏳ Episode Timestamps: 00:00 - Introduction: The challenge of boosting sales and growth amidst uncertainty. 01:30 - The "mozzarella" myth: Why your star product isn't always the most profitable and the Pareto Principle in customer relations. 04:15 - The new corporate marriage: Why Sales and Finance must work together through clear budgets. 7:45 - The Safe Syndrome: The businessman who hid cash so his employees wouldn't ask for raises. 10:20 - The Psychology of Money: How our childhood beliefs and lack of self-love shrink our finances. 14:50 - The Double-Pane Window: Your team and family don't listen to you, they imitate your financial actions. 18:15 - Scarcity vs. Abundance Mindset: The lesson of not complaining about spending money on "changing a burnt-out lightbulb". 21:40 - The "Kit" for Uncertainty: How to plan for multiple scenarios and the vital importance of diversification. 25:10 - "Manolo's" Anecdote: Why Numbers Are the Friend Who Tells You the Painful Truth and the Golden Ending ("Happiness is for the Brave") 📺 YouTube:    / @streamsetlatam   📸 Instagram:   / streamsetlatam   🎧 Spotify: https://open.spotify.com/show/235Zb6a... 🎵 TikTok:   / streamsetlatam   #sales #finance #business #SMEs #streamset