How to Track Marketing Leads from Beginning to End

Many businesses know how to generate leads, but far fewer know which marketing efforts actually drive revenue. Without accurate attribution, companies risk investing more in the channels that look busy instead of the ones that truly grow the business. In this LinkedIn Live, digital marketing strategist Eagan Heath will walk through how to build a marketing system that tracks every lead from the first click to the final sale. Drawing on more than a decade of agency experience, Eagan will share practical strategies for managing paid advertising, measuring what matters, and creating attribution systems that help business owners make smarter marketing decisions with confidence. You Will Learn: • How to build paid advertising campaigns that generate qualified leads for B2B and service businesses • Practical approaches to marketing attribution that reveal which channels are actually driving revenue • How to track leads from their first interaction all the way through the sales process to measure true ROI About Eagan Eagan Heath is the founder of Silver Path Marketing, a Madison-based digital marketing agency specializing in Google Ads, SEO, analytics, AI-assisted automation, and growth strategy. Over the past decade, he has helped more than 200 businesses increase revenue through data-driven marketing across industries including B2B, senior living, local services, and E-commerce. In addition to leading Silver Path Marketing, Eagan is a consultant, speaker, and trainer who has taught hundreds of marketers and business professionals through conferences, workshops, and online courses. His presentations have been featured by organizations including UW-Madison's Small Business Development Center, the American Marketing Association, Social Media Breakfast, and the Social Media Strategies Summit. He is passionate about helping businesses move beyond vanity metrics to understand exactly what drives measurable growth. Eagan Heath:   / eagan-heath   Silver Path Marketing: https://silverpathmarketing.com/