Getting Mention by AI Chatbots - AI Search Crash Course & Playbook (May 2026)

AI search is changing everything. With 4–5 billion monthly users now getting answers from AI (largely thanks to Google AI Overviews), being mentioned in AI responses is the new SEO — and the conversion rates are staggering: up to 16% from ChatGPT referrals vs. ~0.5% from traditional organic traffic. In this webinar, we break down the exact playbook we've developed working with hundreds of brands — from Fortune 100 companies like Samsung and Nestlé to local businesses — to get consistently mentioned by AI chatbots like ChatGPT, Google AI Overview, Gemini, and Perplexity. What you'll learn: How AI models actually search the web (query fan-out explained) Which platforms drive the most AI citations — and which to prioritize Why YouTube is becoming a massive, underrated AI citation source How to find the exact search queries AI models use for your industry How to reverse-engineer cited content to create AI-optimized pages How to track your brand's AI presence, sentiment, and citation share Reddit, niche edits, and third-party influence strategies How to measure GEO performance and close the loop with real data Tools mentioned: ChatGPT Query Fan-out Inspector (free Chrome extension) https://chromewebstore.google.com/det... Spotlight — AI visibility & GEO platform https://get-spotlight.com Whether you're an SEO professional, brand marketer, or agency, this session gives you an actionable framework to start showing up in AI responses — before your competitors do. 00:00 Welcome and Goal 00:39 Spotlight Background 01:34 AI Search Market Stats 02:12 Which Models Matter 05:48 AI Traffic Converts 08:05 Where Models Get Sources 11:24 Brand vs Third Party Data 12:16 How AI Search Works 13:16 Query Fan Out Explained 19:25 Getting Cited vs Mentioned 20:40 Finding High Volume Prompts 23:23 GEO Playbook Framework 24:44 Spotlight Dashboard Overview 24:50 Prompt Volume Discovery 25:50 Tracking Mentions and Sources 27:39 Journey Stages and Reputation 30:19 Action Focus Content Creation 32:51 Model Search Keyword Insights 34:59 Citation Tracking and Analytics 36:42 Automation with MCP 37:57 Offsite Actions Reddit and Links 39:34 YouTube as a Data Source 40:38 KPIs Presence and Citations 42:22 Extra Tools Query and GEO Gaps 44:31 Bot Traffic via Cloudflare 44:59 Wrap Up and Pricing Q&A