Creator is Creatoring | The Dumb S#iT Podcast | Season 1 Episode 8

Lifestyle content isn't about aesthetics. It's about building a life worth documenting. In Episode 8 of The Dumb Shit Podcast, we sit down with Ishika Sengupta — lifestyle content creator, storyteller, and digital creator — to talk about social media, authenticity, personal branding, creativity, and what it's really like building a career online. This conversation starts with content creation. It quickly becomes a discussion about identity, consistency, self-doubt, algorithms, creativity, and the constant challenge of staying authentic while living in a world that rewards attention. We talk about: 📱 Becoming a lifestyle content creator 🎥 The reality behind aesthetic social media feeds 🧠 Creativity, burnout & staying consistent ✨ Building a personal brand from scratch 💼 Turning content into a career 📈 Growth, algorithms & audience building 🎭 Authenticity versus online perception 🌱 Growing alongside your content This episode isn't just for creators. It's for anyone who's ever wanted to put themselves out there, start creating, or understand what really happens behind the posts they scroll through every day. Somewhere between creator confessions, internet culture, and complete nonsense, this became one of our most relatable conversations yet. 👇 Comment below: If you could create content about one thing for the next five years, what would it be? SUBSCRIBE for more unfiltered conversations, creative deep-dives, and chaotic late-night discussions every week. 🎙️ The Dumb Shit Podcast Hosted by Shiv BTS? Follow instagram.com/lifeofshivankur