How small business has the data edge over Big Business | Barry James | TEDxDrogheda

Companies which master their customer data will find the greatest Future Wealth. Want to know why? Barry is a data scientist with 20 years experience in using data to understand customer behaviour and ensuring that business leaders make customer focused decisions. He had speaking engagements at Career Zoo, Refresh Boyne, Conference of Applied Statistics and as guest lecturer for Masters in Digital Analytics Course in DIT for the past 3 years. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx