AI Won't Replace You. Being Forgettable Will.

Can AI replace human expertise? In this episode of Technically Human, Dr. Tracy Shroyer sits down with digital marketing expert Wes Towers, founder of Upward 360, to explore how artificial intelligence is reshaping marketing, branding, business growth, and the importance of authentic human connection. From using voice conversations instead of prompts to why trust has become the new competitive advantage, this episode is packed with practical insights for entrepreneurs, leaders, marketers, and professionals navigating the AI era. In this episode you'll learn: Why conversations outperform prompts with AI How to build trust in an AI-driven world Why authenticity matters more than ever What Search Everywhere Optimization (SEO + AI) means Why websites and social media should lead to human conversations How to position yourself so the right people find you Time Stamps 00:00 Introduction 01:00 Wes' background 03:10 Marketing evolution 04:45 Keeping up with AI 06:15 Conversations vs prompts 09:15 Speaking instead of typing 11:45 When businesses should use AI 13:15 Authenticity vs AI content 18:10 Client success stories 21:10 Why expertise still matters 23:30 Positioning your business 27:05 Social media should create conversations 29:25 Search Everywhere Optimization 31:05 Advice for AI beginners 33:15 Standing out in an AI world 34:20 Closing thoughts Connect with Wes Towers at https://upward360.com.au Connect with Dr. Tracy Shroyer at https://www.careercompassusa.com or via LinkedIn at   / tracyshroyerphd   Listen to Technically Human wherever you get your podcasts.