Connecting to Amazon’s APIs with MCP servers and Skills | Amazon X AI Working Sessions

In this session from the Amazon X AI Working Sessions, Brett Bohannon breaks down what MCPs (Model Context Protocols) actually are, why they matter for Amazon operators, and how to use them without a technical background. Brett walks through a live demo in Claude Cowork connecting the Keepa MCP to monitor ASINs, set up scheduled listing checks, and route alerts. He also covers brand context, harnesses, and his own multi-MCP orchestration tool, Helm. 0:32 Intro & Welcome 0:37 Brett's Background: 10 Years in Amazon, Now Betting on MCPs 1:52 From Dashboards to Conversations: The Shift in How We Access Data 5:01 What Is an MCP? (Plain-English Explanation) 6:48 What MCPs Are Good For: Monitoring, Workflows, Routing 9:04 How to Connect MCPs: Local, OAuth, Marketplace, Custom 10:45 MCP vs. API: What's the Difference? 13:58 Workflow Overview: Connect, Ask, Define Rules, Monitor, Alert, Review 14:43 Live Demo: Keepa MCP in Claude Cowork 34:18 Brett's GitHub Adapters: Keepa, DataDive, SmartScout 24:40 Why Brett Bet on Cowork for Business Workflows 15:34 Brand Context + Harnesses: Preventing MCP Drift 15:39 Inside Claude Cowork: Projects, Instructions, Folder Context 22:23 Demo Resumes: Keepa MCP Baseline Snapshot 25:23 Open Source MCPs and Community Contribution 26:33 Setting Up a Listing Monitor with Scheduled Runs 28:33 Routing Alerts: Slack, Email, Obsidian 30:40 Key Takeaway: Save Time, Focus on Strategy 35:18 Introducing Helm: Brett's Multi-MCP Orchestration Tool 37:14 Q&A: Large Catalogs, Security, Free Skills Pack 41:58 Closing Connect with Brett:   / brett-bohannon-1992329   Website: https://www.reasonautomation.com/ Email Address: [email protected]