I'm Building a Local Media Empire in 90 Days (Here's the Full Strategy)

I'm done theorizing. This is Episode 1 of me actually building Redlands Pop — a local ad network made up of a postcard, a local directory, social media, and an email newsletter — in real time, in a real city, from this chair. In this video, I break down why the 9x12 postcard model is harder than YouTube makes it look, why I've been wrong about the order you build things, and how I've built software (Local Market Growth + Local Listing Central) to turn this into a system that works like an employee — not a grind. If you're in the community card / EDDM / local marketer space, or you're trying to get into it and want the actual strategy — not the highlight reel — this video is for you. 📌 CHAPTERS More extensive timestamp resource: https://youtube.localmarketgrowth.com... 00:00 — Intro: Should You Watch This? (What This Series Is About) 02:06 — The Redlands Pop 90-Day Build: What I'm Actually Doing 08:35 — Why the Postcard Business Is Harder Than YouTube Makes It Look 18:38 — The Tycoon Strategy 23:33 — The Tycoon Way 28:00 — The Self-Serve System 39:09 — The Four Ad Assets 42:02 — Live Demo: Social Media Auto-Posting Engine 51:30 — Live Demo: Email Newsletter on Autopilot 57:03 — Pricing, Public Beta & Tycoon Island (Territory Locking) 62:07 — Live AI Demo: Adding Businesses & Prospecting With AI 72:00 — AI Workers: Scheduled Agents That Find Opportunities For You 83:01 — Starting Fresh: Wiping the Test Data, Building for Real 91:08 — What's Next: The 90-Day Plan Starts Now 🔗 LINKS & RESOURCES Local Market Growth (Free Software): localmarketgrowth.com Local Listing Central (Directory Software — Public Beta ends June 30): locallistingcentral.com 🕐 ABOUT THIS SERIES Redlands Pop is my local media brand. The goal: build a postcard, a local business directory, a social media presence, and an email newsletter — and document every step publicly. No cold calling. No door knocking. 100% from this chair. Every video in this series is me actually building — clicking around, finding bugs, going on tangents, shipping fixes in real time. If you want polished, this isn't that. If you want real, stick around. #LocalMarketing #PostcardBusiness #EDDM #LocalMediaTycoon #9x12Postcards #LocalListingCentral #LocalMarketGrowth #RedlandsPop #CommunityCard #SideHustle