How to Sell EdTech to School Districts (2026 Update)

Learn how to sell EdTech to school districts in 2026 — without cold outreach, trade show luck, or depending on teachers to sell for you. 📖 Make sure to visit the full District Sales Narrative™ guide here: https://journeyengine.com/how-to-sell... I sat down with Jennifer Levanduski: veteran EdTech go-to-market leader who's worked with startups from pre-seed through Series C and co founder at Rising Tide Partners — to break down what's actually working in district sales right now. We cover: 00:43 Why district sales is harder than ever in 2026 09:45 The "teacher-up" model and why Jennifer says it fails 90% of the time 14:25 How districts actually buy — the consensus sale 17:15 The budget calendar — and why February 15th is your real deadline 20:27 Creating Content IP that Shifts District Beliefs 32:11 The "sniff test" — why educators see through most SaaS marketing 34:58 The District Sales Narrative Approach to Content 39:44 The most important thing you can do to take your EdTech from $1M to $10M+ 🔗 Get your free District Sales Narrative™ Blueprint on a discovery call: https://journeyengine.com/get-started/