Data Planet | Web Accessibility: Reducing Legal Risk & Improving Conversions with Mike Barton

In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye. They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities. Mike breaks down what digital accessibility actually means in practice, from screen reader compatibility to keyboard navigation and accessible design systems, and explains how AudioEye combines AI-driven automation with expert human audits to identify and resolve accessibility barriers at scale. He also shares how businesses can instantly fix a large percentage of WCAG-related issues through automation while using human-led expertise to address more complex challenges, ultimately improving usability, SEO performance, and customer experience. AudioEye website: https://www.audioeye.com