I Don't Think I'm Brave Enough to Charge What I Should | Florence & Flowers

Behind every handmade business is a story most people never see. The confidence battles. The pricing struggles. The self-doubt. The resilience it takes to keep showing up. When I visited Florence & Flowers, I thought we would be talking about dried flowers. Instead, we ended up talking about gratitude, creativity, social media, confidence, pricing handmade products, and what it really takes to build a small business in today's world. Carly shares her journey honestly — from creating wedding flowers on maternity leave to building a thriving dried flower business, while navigating family life, rising costs, and the challenges that many small business owners face behind the scenes. This isn't just a story about flowers. It's a story about courage. 🌿 Discover Florence & Flowers: https://ingeniousgifts.co.uk/store/fl... 🛍️ Discover more independent makers: Ingenious Gifts Subscribe for more honest conversations with the makers behind Britain's handmade businesses. 00:00 Introduction 01:00 How Florence & Flowers Began 05:13 Building a Business Organically 06:34 Confidence & Being Seen 10:20 Gratitude, Mindset & Resilience 16:24 Working Hard On Yourself 19:19 Sustainability & Dried Flowers 23:39 Crafting, Mindfulness & Wellbeing 27:05 The Rainbow Wreath Story 28:24 The Reality of Handmade Pricing 39:13 Social Media & Authenticity 47:51 Why Stories Matter 54:35 Social Media Pressure & Comparison 58:00 Final Thoughts #SmallBusiness #HandmadeBusiness #FlorenceAndFlowers #MadeByLive #Entrepreneurship #SmallBusinessOwner #DriedFlowers #MakerStory #HandmadeUK #CreativeBusiness