How Top Booking Agents REALLY Spot Breakout Artists – Secrets from Ben Hogan - United Talent Agency

In this episode entitled, How Top Booking Agents REALLY Spot Breakout Artists, we sit down with veteran United Talent Agency UTA music agent Ben Hogan to uncover the crucial role of live music in building a successful artist career. Ben shares his journey from raver to music promoter, reveals why live performance can outlast streaming success, and explains the importance of creative teams and real-world experience in the industry. Perfect for aspiring agents, artists, and anyone looking to make their mark on the live music scene! 🚀🎤 #MusicBusiness #LiveMusic #MusicCareer Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career. Here are the ways to work with us here at MUBUTV: ⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com ⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips and learn how to pitch Music Supervisors the right way. Don’t miss out! Download link below: 👉 https://link.mubutv.com/MSFreeGuide Books on Touring: 📒 The Booking Agent's Book of Secrets for Touring Musicians - https://amzn.to/4jBBodz 🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4 Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media: MUBUTV Socials ➡︎YouTube: @MUBUTV ➡︎Linktree: https://linktr.ee/MUBUTV Eric Knight Socials ➡︎YouTube: @EricKnightOnline ➡︎Linke: https://linke.to/ericknight Ritch Esra Socials ➡︎Linktree: https://linktr.ee/ritchesra For Advertising or Business inquiries, please go to: https://www.mubutv.com/contact/support QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast! Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe ⏰ TIMECODES ⏰ 0:00 Intro 7:36 When did you choose music as a career? 9:40 What is an agent’s role today? When do artists need one? 13:07 What personal qualities matter in new artists? 15:38 How key is an artist’s team for signing? 17:24 Ever passed on an artist due to their team? 19:29 What should artists ask when picking an agent? 25:51 Are you involved in creative strategies beyond booking? 32:29 Streaming vs. live success—what makes a great live act? 40:02 How crucial is business knowledge for new artists? 48:28 Any books or films that inspired you? 54:29 Advice for aspiring agents? 59:41 Best way to contact you? 🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR To learn more about this episode visit: https://www.mubutv.com/ben-hogan-book... Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Rick Staffy DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe. Copyright © 2025 MUBUTV™ Media. All Rights Reserved This podcast is about: How Top Booking Agents REALLY Spot Breakout Artists – Secrets from Ben Hogan - United Talent Agency, Ben Hogan, united talent agency, UTA, uta agency, united talent agency music, united talent agency email, united talent, united talent agency inc, unite talent agency, booking agent, music agent, agent booking, booking agent music, booking agent music industry, music agency, music agents near me, music agency near me, talent agency for singers, music business podcast, music industry podcast, music industry, music marketing, music business, MUBUTV, Ritch Esra, Eric Knight In this episode of the Music Business Insider Podcast on MUBUTV, Ben Hogan from United Talent Agency (UTA) reveals how top booking agents really spot breakout artists. Hogan shares insider insights into the music booking process and the key qualities agents look for in emerging talent. He discusses the role of a booking agent in the music industry and offers tips on building relationships with music agencies. This episode provides valuable music marketing and business advice for artists aiming to catch the attention of leading talent agencies like UTA. Tune in with hosts Ritch Esra and Eric Knight for expert guidance on navigating the music industry.