Rory Sutherland: How to Fix Housing, & Survive the AI Era
Rory Sutherland sits down with Lewis Oakley on Generation Uncharted to unpack why housing has become a generational trap, why innovation stalled in the physical world, and how AI could reshape work in ways no one is prepared for. Lewis flips the script and asks Rory what he would do if he were 20 years old today — where he’d live, what skills he’d build, and how he’d define success in 2025. Chapters 00:00 Aspirational culture & redefining success 01:15 If Rory were 20 again 03:09 Housing as a generational tax 08:46 You’re not buying a house — you’re buying planning permission 12:19 Why driving expands your life radius 17:53 The tech that improved everything except housing 21:03 Liberty ships & how to build homes like cars 37:34 Flying cars, blocked innovation & regulation 45:52 AI: huge potential, huge downsides 56:00 Missed opportunities: pubs, co-working, smart glasses 1:02:44 Rory’s product recommendation

Rewriting the Rules of Leadership with Rory Sutherland

Rory Sutherland: Change the Question, Change the World

From Plumbing to Property | Alex Carr on Hard Work, HMOs & No Excuses

Rory Sutherland on Wealth Inequality, Housing Crisis & Economic Solutions | IEA Podcast

'An appalling way to store money': Rory Sutherland on pensions and property

Scott Galloway vs Rory Sutherland - is the era of brand over?

Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats - Rory Sutherland

Rory Sutherland – How human behaviour regularly defies logic and supporting data

Rory Sutherland on why luck beats logic in marketing

Rory Sutherland: Why Logic Is Killing Your Business

Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland

Deploying Robots Successfully

Why You Keep Falling for Ads — Explained by Rory Sutherland

Rory Sutherland: Britain isn’t working – here’s how to fix it

Rory Sutherland: Why Marketing Is the Weather, Not the Spreadsheet

Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory Sutherland

Rory Sutherland: Why Traditional Marketing is Dead

The Marketing Tricks You Don’t Even Notice | Rory Sutherland knows

Rory Sutherland: Why The Dumbest Ideas Make the Most Money

