Stop Wasting Your Booth Budget: Turning Tech Events Into PR Wins

Event season is back, and for many marketers, it feels like a high-stakes gamble. You’ve invested in the floor space, the logistics, and the senior team's travel, but breaking through the noise of a crowded conference center is harder than ever. On this episode of FiredUp!, we dive into the strategic playbook for maximizing your time at events. We address the common pain point of booth invisibility and show you how to transform a physical presence into a powerful media moment. From pitching early to the art of the off-site media breakfast, we unpack how to wring every drop of PR value out of your event investment. This week, episode 134 of the FiredUp! podcast is about turning events into PR wins! Learn more about Firebrand Marketing Website https://www.firebrand.marketing Facebook   / firebrandcomms   LinkedIn   / firebrand-communications   X   / firebrandcomms   CHAPTER MARKERS: 00:00 Stop Wasting Your Booth Budget: Turning Tech Events Into PR Wins 2:36 Preparing for Event PR 4:04 Understanding Media Lists and Event Logistics 12:31 Timing and Execution of PR Efforts 16:59 Deciding on Announcements and Media Events 28:37 Leveraging Media Events and Booth Logistics 33:40 Following Up and Extending PR Value