MLS CEO Accidentally Exposes How the League REALLY Works

What if MLS was never actually built for the fans? NYCFC CEO Brad Sims accidentally drops the most revealing take about how Major League Soccer really works — and it has nothing to do with trophies. We break down the MLS business model: single-entity structure, revenue sharing, why Messi jersey money doesn't stay in Miami, and how the whole system is designed around brand growth over fan experience. If you've ever wondered why MLS feels different from every other soccer league in the world, this is MLS explained — straight from the inside. ⏱️ Chapters: 0:00 – The Quote That Changes Everything 2:00 – How MLS Actually Makes Money 6:00 – Why Your Club Doesn't Keep Jersey Revenue 9:00 – Is MLS Built for Fans or Brands? 13:00 – What Needs to Change The Cooligans are two New York Latino stand up comedians who love soccer/football/futbol/calcio and do live streams, podcasts, and YouTube content around the sport. Imagine if you walked into the best comedy club in New York City and two comedians on stage were talking about the sport you love. That's the Cooligans! Exclusive content:   / soccercooligans   This is where we put everything we shouldn't say 😉 Two full YouTube episodes every week: Mondays 8pm ET Thursdays 8pm ET ➕ Multiple weekly clips and shorts @SoccerCooligans Hosts: Alexis Guerreros   / notalexis   Christian Polanco   / christian_polanco     / soccercooligans   https:///www.instagram.com/SoccerCooligans/   / soccercooligans   https://www.soccercooligans.com/ Weekly audio podcasts: https://www.itunes.apple.com/us/podca... https://open.spotify.com/show/6Uxrpmg... https://www.stitcher.com/show/cooliga... MERCH: https://onthevolleyapparel.com/collec... About The Cooligans: Two professional stand-up comedy who love being funny about soccer, MLS, USMNT, US soccer, USWNT, Premier League, La Liga, Bundesliga and much more. Alexis is of Cuban descent and Christian is of Dominican descent, two futbol POWERHOUSES in the Caribbean. Shhh, let us have this. We'll help you enjoy the game after the 90 min are up.