Junghans Max Bill: Why Dress Watches Are Back
The dress watch is making a quiet comeback — and I think I know why. After chasing hype watches, I’ve found myself drawn back to where it all began. In this video, I explore the Junghans Max Bill Automatic to show how the minimalist designs at the heart of many attainable dress watches are fueling the quiet resurgence of the dress watch. German watchmaker NOMOS offers models like the NOMOS Orion, NOMOS Ludwig, and NOMOS Tangente, while Japan’s Grand Seiko has the poetic Grand Seiko Shunbun among other outstanding dress watches. They’ve all reminded me why I fell in love with watches in the first place. And they’re not alone. Brands like Omega, Seiko, Tissot, Orient, Mido, Hamilton, and even Timex continue to create understated timepieces that embody what a watch was always meant to be. This video is either a heartfelt reflection… or just the ramblings of a guy still stuck on a waitlist.

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