When it's 2023 and an 8-seed starts terrorizing the NBA.

In May of 2023, the Miami Heat tried to trademark the word “Culture.” Not Heat Culture. Not Miami Culture. Just Culture. And somehow, it happened in the middle of a playoff run so improbable it was making us question everything we thought we knew about postseason basketball. Follow us on Instagram:   / halfpast.noon   #jimmybutler #miamiheat