Barry Atsma Rucanor

Barry Atsma is the personification of the target group of Rucanor. This was translated in a creative sense during the shoot, where the acting talents of Barry flourished. Barry even performed in a love & hate relationship with the Rucanor shoes. Barry: ''That was funny. These shoes are sturdy, with good style and taste. They are just very comfortable shoes, real companions. Improvising, the idea arose that it really would be annoying if you would lose those shoes. Literally translated, if they would walk away from you. ''Don't you walk away!'' and ''I would like you to stay...'' were good themes during the session.''