42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes

In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting.  Spoiler alert: we don't love it, but understand where it can give someone a boost.  So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle.  If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you. Key points covered in episode: • Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand out • The difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing) • What makes a brand voice guide worth having, and what makes one a complete waste of time • How Sarah keeps her creativity sharp with a dedicated monthly practice Connect with Sara from BTL Copy: • Between the Lines Copy Website (https://betweenthelinescopy.com/) • Say hi on Instagram (  / btlcopy  ) • Tell her your favorite chai shop on Threads (https://www.threads.com/@btlcopy) Connect with me: • Instagram (  / nomad.copy  ) • LinkedIn (  / samanthaburmeister  ) • Website (https://www.nomadcopyagency.com/) Nomad Copy Services (https://www.nomadcopyagency.com/services) → sales pages, emails, websites, and more. Get on my calendar (https://www.nomadcopyagency.com/contact) → if you’d like me to write your sales copy for you! Free Opt-In Copy Bot (https://www.nomadcopyagency.com/opt-i...) → Write high-converting opt-in pages in minutes Watch episodes with subtitles on my YouTube (   • Copy AND Podcast with Captions  )   Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here. (https://www.nomadcopyagency.com/done-...)