Lidl – Billigpreisstrategie, Qualität und Fairness im Check | Marktcheck SWR

From the archives: According to advertising, Lidl is worth it, but is the discount supermarket really cheaper than Aldi, Rewe, or Edeka? How good is the quality of food at Lidl? And how are employees treated? 00:00 Price comparison: Lidl vs. Aldi, Rewe, and Edeka 06:15 History: Dieter Schwarz and the founding of Lidl 08:17 How fresh are meat products, vegetables, and baked goods at Lidl? 17:20 How do Lidl products taste? A bread taste test 24:54 Transparency in the Lidl supply chain: Where does the meat come from? 31:30 Marketing: High-quality Lidl advertising 37:27 Fairness check: How are employees treated? ------------ Note: This video is a segment from the program "Marktcheck" and was first broadcast on August 11, 2015. Consumer content from all ARD broadcasters is now bundled here on this channel. 😊 By the way: Since MARKTCHECK is part of ARD, you can download this video for free over Wi-Fi and watch it offline on the go! ---------------- 📢 How do you see Lidl compared to other discount supermarkets? Let us know in the comments! 🔔 If you enjoyed the video, please give it a like and subscribe to ARD Marktcheck for more exciting investigations. Subscribe here:    / @marktcheck   👋 WELCOME TO MARKTCHECK SWR You're probably already familiar with the exciting consumer tips from our colleagues at Markt NDR, SUPER.MARKT rbb, Markt WDR, Voss & Team MDR, buy better, FYI – Unsere Recherche, Dein Vorteil, Eine Minute Geld, and ECHT?. At Marktcheck SWR you'll find ✔ ... independent tests and reviews, ✔ ... practical tips for everyday life, and ✔ ... the most important information to protect yourself from current scams and consumer traps! Author: Sebastian Engelmann Image source: picture alliance/dpa | Matthias Balk --------------------- ► ALDI under review - the XXL version | Marktcheck SWR:    • ALDI im Check - gute Qualität für wenig Ge...   ► Rewe under review: How good is Germany's second-largest supermarket chain? | Marktcheck SWR:    • Rewe: Wie gut ist die zweitgrößte Supermar...   ► How good are supermarket strawberries? | Marktcheck SWR:    • Video   ► Nutri-Score – what is the real benefit of food labeling? | Market Check SWR:    • Nutri-Score – was nutzt die Lebensmittel-K...   ► Market Check investigates Tchibo - How high-quality are their coffee and everyday items? | Market Check SWR:    • Marktcheck checkt Tchibo - Wie hochwertig ...   --------------------- ► More current information on our homepage: marktcheck.ard.de ► More practical everyday tips and tricks on our Facebook page: facebook.com/marktcheck ► We look forward to your comments – but please observe our netiquette: ard.de/die-ard/netiquette-100 ► Our legal notice: https://www.swr.de/impressum/ ► Our privacy policy: https://www.swr.de/datenschutz #lidl #discounter #test