How Ronaldo's transfer threw this club out of European football - Did Juventus commit fraud?

In 2023, Juventus — one of the richest clubs in world football — was docked 10 points and banned from Europe. Not for a bribe, not for anything on the pitch. For a number in a spreadsheet. This is the story of plusvalenza: the accounting trick at the heart of the Juventus financial scandal, and how the most successful club in Italy allegedly manufactured hundreds of millions of euros of profit out of thin air. In this Front Office Investigation, we break down: ▪️ How clubs turn transfers into paper profit — amortisation vs. capital gains, explained simply ▪️ The infamous Arthur–Pjanić swap with Barcelona: €72m and €60m valuations, but only ~€12m in real cash ▪️ Why a club this big needed to fake it — a record €254m loss, the €116m Ronaldo gamble, COVID, and the pressure of being a stock-market-listed company under Financial Fair Play ▪️ The "Prisma" investigation: the wiretaps, the "black book," and the internal note admitting "artificial plusvalenza" ▪️ The fallout — the entire board resigning, the points deduction, the UEFA ban ▪️ And the twist: why the sporting punishment stuck, but the criminal case collapsed on one impossible question — what is a footballer actually worth? We read the real filings almost nobody bothers with, and follow the money. 📺 WATCH EPISODE 1 — How a 134-year-old football club was sold for £1 (the Bury FC collapse): [   • How a 135-year Old Football Club Was Sold ...  ] 📂 SOURCES & FURTHER READING ▪️ Turin Public Prosecutor's "Prisma" investigation ▪️ FIGC (Italian Football Federation) rulings, 2023 ▪️ UEFA Club Financial Control Body decisions, 2023 ▪️ Juventus FC S.p.A. published financial statements ▪️ Reporting by Forbes, ESPN, Goal, Sportico & others If you want more deep-dives into the money behind football, subscribe. Which club's finances should we investigate next? Tell me in the comments. ⚖️ This video is based on public reporting and on the findings of sporting and regulatory bodies. The criminal proceedings ended in plea bargains without any admission of responsibility, and some individuals were cleared. Nothing here is intended as an assertion of criminal guilt against any individual. #Juventus #FootballFinance #Plusvalenza #SerieA #FrontOffice