Patrice Mousseau, Founder & CEO of Satya Organics: Scaling Purpose, Retail Growth and Indigenous ...

On this episode of The FEED powered by Loblaw, host Michael LeBlanc travels to West Vancouver to sit down with Patrice Mousseau, Founder and CEO of Satya Organics, for an inspiring conversation about entrepreneurship, innovation, Indigenous business leadership, and building a purpose-driven consumer brand. Patrice's journey is anything but conventional. A former journalist, broadcaster, and national news anchor, she never imagined herself becoming an entrepreneur. But when her infant daughter developed severe eczema and Patrice couldn't find a natural solution she trusted, she turned to research, traditional knowledge, and experimentation. What started in a small crock pot in her kitchen quickly became Satya Organics. In this episode, Patrice shares how a deeply personal challenge evolved into a thriving business built on trust, simplicity, and product performance. She explains why Satya's minimalist approach—using only a handful of carefully selected ingredients—has resonated with consumers seeking effective alternatives to conventional skincare products. Michael and Patrice explore the realities of scaling a consumer packaged goods business in Canada, from farmers' markets and independent retailers to national distribution and placement in major chains including Shoppers Drug Mart and other leading retailers. Patrice offers candid insights into what it takes to prepare for retail growth, manage inventory challenges, build operational infrastructure, and maintain strong customer relationships while expanding rapidly. The conversation also examines the value of retailer support programs for emerging brands, the importance of educating store associates, and why word-of-mouth remains one of the most powerful marketing tools available to entrepreneurs. As an Indigenous founder and leader, Patrice discusses how values, authenticity, and community have shaped her leadership philosophy. She shares lessons learned from building a high-performing team, navigating setbacks, and staying focused on long-term sustainability rather than chasing short-term growth. Looking ahead, Patrice reveals ambitious plans for international expansion, including opportunities in China and beyond, while reflecting on the importance of resilience, adaptability, and maintaining a clear sense of purpose. About Your Host, Michael LeBlanc Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career.  Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.