Ben Crowe on Working With Nike, Michael Jordan & Shane Warne

Before becoming one of Australia's leading mindset coaches, Ben Crowe spent years at Nike helping tell the stories of some of the country's most iconic athletes. In this fascinating conversation, Ben shares what made Nike such a powerful brand and why its impact extended far beyond shoes and apparel. His role was to understand athletes on a deeper level, uncover their personal stories and help bring those stories to life for audiences around the world. Ben reflects on working with sporting legends including Shane Warne and Cathy Freeman, explaining how the most powerful stories weren't about trophies or achievements, but about the human experiences behind them. From building trust with elite athletes to creating campaigns that inspired millions, this is a behind-the-scenes look at the storytelling philosophy that helped make Nike one of the most influential brands in sport.