How Studio DRAMA are Rewriting the Rules of Type Design | Months in Motion

What happens when type becomes the core of a brand’s voice - and not just its style? In this episode of Months in Motion, Jimmy Gordon and Jack Last sit down with Chris Nott and Will Richardson, co-founders of Studio DRAMA - a new wave type foundry building motion-ready, brand-first custom fonts. From collaborations with agencies like JKR, to working with global brands like Heinz and Mozilla, the DRAMA team shares how custom type can create recognisability, ownability, and motion-native systems for modern brands. If you work in branding, typography, or motion, this one’s for you. 🎥 Topics covered: • The power of custom type in branding & motion • Working with agencies vs. internal creative teams • Heinz & Mozilla case studies • Why “don’t borrow a voice — build one” matters • Using motion and variable fonts with intention • What makes Studio DRAMA’s process so collaborative • Type design for global markets & multilingual systems 🔗 Studio DRAMA: https://studio-drama.com/ 🎧 Listen on Spotify: https://open.spotify.com/episode/7ouz... 00:00 – Intro: Studio DRAMA’s philosophy & branding background 03:05 – Why most brands don’t know they need custom type 04:28 – Educating agencies through type talks 06:06 – Working directly with clients vs. through agencies 09:25 – How Studio DRAMA makes type design collaborative 12:19 – Making typography accessible & strategic 15:53 – “Don’t borrow a voice. Build one.” 17:32 – Heinz case study: using type without a logo 21:26 – Designing fonts for motion, display, and pack 24:42 – Variable fonts & expressive brand systems 27:35 – Should brands break typographic rules in the age of AI?