【新規就農者必見】JAゼロで10販路！小規模農家の”直販”ビジネス戦略

Aimed at new farmers and small-scale farmers, one farmer who has been operating solely through direct sales for six years, without relying on the JA, explains how he created 10 sales channels (farm store, online sales, hotels, restaurants, etc.). He will share his real-life experiences of developing sales channels, commissions, and sales structures for direct sales farmers. In addition to "real money talk" such as sales ratios, commissions, and shipping costs, he will thoroughly explain exclusive know-how, including the behind-the-scenes story of developing sales channels that led to deals with three-star restaurants and luxury hotels. 📌 What you'll learn in this video ・The pros and cons of 10 sales channels (direct sales outlets, online sales, hotels, restaurants, markets, etc.) ・Specific differences in commission fees (20%, 25%, etc.) and shipping costs for each sales channel ・How to utilize hometown tax donations and why to use online sales services (e.g., Tabechoku) ・The clear differences in order lots and size specifications between hotels and restaurants ・The information dissemination strategy that enabled transactions with three-star restaurants and Ginza sushi restaurants ・How to use markets not only for face-to-face sales but also as a platform for corporate development ・Specific methods for channel collaboration (e.g., QR codes) that small-scale farmers need to avoid failure "Develop your own sales channels and sell at your own prices"—this is the specific path I've taken for six years to achieve this. *Please note that this is only what I do, so please use it as a reference. ■Table of Contents (Please start with the information you want to know) 0:00 Opening/Today's Theme (All the Items Needed for Full-Scale Farming) 0:25 Today's Theme 2:34 My Sales Channels 3:40 Sales Channel 1: Farmers Market 8:00 Sales Channel 2: Online Sales 12:05 Sales Channel 3: Market 17:32 Sales Channel 4: Hotels 22:49 Sales Channel 5: Restaurants 25:59 The Importance of Information Dissemination 27:40 Review ■Related Videos 🌟Sales Channels at the End of My Second Year as a Farmer    • 【農協出荷ゼロ】農協組合員にならず新規就農2年目が無事終了   🌟Sales Channels at the End of My Fourth Year as a Farmer    • 【農協出荷ゼロ】新規就農後4年間農協（JA）出荷せずにやれている僕の考え方をお話します   ■Playlist ⭐️Analyzing Agriculture from a Businessman's Perspective! "Agricultural Business Series"    • 農業ビジネスシリーズ   ■If you haven't subscribed yet, please do!    / @shingokatamoto   -🎤 Self-Introduction- I left my job as a Tokyo office worker (sales) and became an independent farmer in Hokkaido in 2020, cultivating cherry tomatoes and asparagus. I've continued small-scale farming with direct sales only since starting farming. This channel shares agricultural know-how and real-life management practices I've gained from my work in the field. Using my experience as an office worker and running a YouTube channel, I also work as a freelancer in Tokyo and produce videos for companies during the off-season. ーーーーー📚 Partial Lectures and Presentationsーーーー 2022 Hokkaido Shizunai High School (Lecture) 2023 NPO INPUT SALON (Lecture) 2025 Muroran Institute of Technology (Workplace Experience Training) 2025 International Symposium 2025 (Speaker) 2026 Chiba Furusato Farm (Lecture) ーーーーー📰 Partial Media Coverage and Featured Appearancesーーーー ・New Country August 2025 Issue (Hokkaido Cooperative Press) Featured in the "Farmer's Market Master" section ・Agriculture Promotion Consortium Featured as a Role Model Farmer Note: https://note.com/nmhconsortium/n/nb50... ーーーーー 📩 Job/Speaking Inquiries Email: [email protected] *Based on the content of this channel, For new farmers For high schools/universities For agricultural training We also accept consultations for lectures, classes, and training. -📷 Filming and Editing Environment (Partial)- Camera: SONY FX-30 / α6700 / GoPro 9 Editing: Final Cut Pro (M1 Pro MacBook Pro) *I personally write, shoot, edit, and post all of the videos on this channel. -🔗 Social Media- Instagram   / farm_and_firm_katamoto   -💻 Official Website- https://ffkatamoto.com/ #Marketing #NewFarmer #AgriculturalManagement #DirectSales #NoJAShipping #SalesChannels #SmallScaleManagement #Tabechoku #Hometown Tax #Direct Sales Store #Market #Three-Star Restaurant #Commission #Shipping Fees #Profit Margin