Using Experimental Methods for Impactful Research

Speaker: Maurizio Zollo This webinar will offer the opportunity to tackle a few foundational questions in our broader business scholarship field from the perspective of societal expectations not only on the questions we ask but on we go about trying to answer them. Beyond the diagnostics of some well-known (and others less obvious) problems in the way we do research, I will provide some provocations on how we can redesign what we collectively do to enhance the fit for (societal) purpose. Finally, I will share a few examples on “higher fit” business research and open it for a broader conversation on these foundational questions. Suggested reading: Spicer A, Wagner M, Zollo M. (2021) Tinkering with the Plumbing of Sustainable Enterprises: The Case for Field Experimental Research in Corporate Sustainability, Organization & Environment, 34: 351-360.