Vamos avançar no formato, diz Adibe sobre live com Maísa e Larissa Manoela

Businessman João Adibe is the owner of Cimed, Brazil's second-largest pharmaceutical company in terms of sales, according to a survey by the consulting firm IQVIA. In an interview with VEJA S/A, the executive opens up about his plans to lead the market in the country, his potential presence in the capital markets, and the company's new ventures to increase profitability. Adibe also discusses the livestream with actresses Larissa Manoela and Maísa Silva that raised R$40 million in lip balm sales in 20 minutes. The format was a test that far exceeded expectations and will be expanded, according to Adibe. VEJA S/A is VEJA's new talk show. Journalist Diego Gimenes will interview top executives from major Brazilian companies weekly. VEJA S/A is part of a series of investments by Grupo Abril in economic journalism. Learn more at VEJA Market in VEJA: https://veja.abril.com.br/coluna/rada... ————————————————————————— Subscribe to VEJA: https://abr.ai/2VZw8dN Check out the latest news from Brazil and the world: https://veja.abril.com.br/ FOLLOW VEJA ON SOCIAL MEDIA: Instagram:   / vejanoinsta   Facebook:   / veja   Twitter:   / veja   Telegram: http://t.me/vejaoficial Linkedin:   / veja-com